Asana supercharges work management with Claude

Asana, a leading enterprise work management platform, powers their Asana AI offering with Claude for its 150,000+ global customers. Their innovation continues to prove that AI is no longer just a tool, it’s a teammate that can advise teams on where to focus, action work and workflows, and adapt to how an organization works.

With Asana AI, customers can:

• Get AI-driven insights across teams and tools to focus on the work that matters most
• Automate tasks and orchestrate complex workflows at scale with AI
• Use AI that adjusts to their company’s changing needs and goals

Improving work management with AI

In a world of disconnected teams and tools, Asana found the biggest challenge for teams was coordination of work, and answering questions like who is doing what by when, and why. With Asana, teams can connect the goals set at the top of their organization, to the strategic portfolios put in place to achieve them, all the way to the cross-functional projects and individual tasks that will support those strategies. This fuels their mission to help humanity thrive by enabling the world’s teams to work together effortlessly.

Building on this foundation, Asana saw an opportunity to further revolutionize work management through generative AI. In choosing an LLM, Asana needed a provider that shared their commitment to ethics, transparency, and trust while delivering cutting-edge technology.

Bringing Asana’s Work Graph and Claude together, Asana found an ideal partner in Anthropic, whose commitment to ethical AI development aligned perfectly with their vision. "Asana and Anthropic have pursued the same goals since the beginning," says Paige Costello, Head of Product for AI at Asana.

Asana integrated Claude into their proprietary Work Graph® data model through collaboration in Anthropic's Early Access Programs. The Asana Work Graph is a unique data model that captures work-related relationships, context, and information across an entire organization. This provides the necessary structure that allows AI to access the context needed to surface reliable, accurate insights.

Eric Pelz, Head of Technology for AI at Asana, emphasizes the importance of integrating AI into existing workflows, saying, "The most effective way to adopt AI across your team is in the context of your existing work and processes. Rather than redefining how you work from first principles, you can build on top of how you already collaborate, utilizing AI to remove bottlenecks, add helpful insights, or even preemptively escalate to get support."

By combining Claude's capabilities with the Work Graph's understanding of organizational relationships and processes, Asana creates an intuitive platform that enhances team collaboration.

Integrating Claude's capabilities into Asana's core features

Asana AI leverages Claude for several key features, including:

• Smart workflows built with AI Studio: Build workflows with AI agents to pass off your team’s busy work
• Smart goals: Draft more effective goals and standardize them across your entire organization
• Smart chat: Surface insights and recommendations across work and tools to action work faster
• Smart status: Automatically draft status updates that identify risks, roadblocks, and open questions across projects, portfolios, and goals
• Smart summaries: Keep up with tasks, projects, or portfolios, and gain proactive insights to stay updated on your most important initiatives

AI features are integrated into Asana's interface, making it easy for users to leverage Claude without disrupting their workflows.

Empowering 150,000+ companies with AI-driven productivity

Asana cultivates customer relationships as strategic partnerships, collaboratively shaping products that not only achieve Asana's objectives but also lay the foundation for mutual long-term success.

This approach extends to their AI implementation, where they're running beta programs to explore custom workflows, proactive insights, and process improvements.

Claude's capabilities within Asana AI keep teams aligned and accountable through smart features like automated status updates, intelligent summaries, and personalized insights. This enables leaders to make data-driven decisions faster and adapt to changing circumstances more effectively.

The impact of these AI innovations is evident across Asana's customer base. Thanks to their rapid pace of innovation, they’ve been able to deliver AI to many of their customers over the past year. One global media and entertainment company turned to Asana to streamline their workflows for roadmapping and planning projects. Thanks to Asana they’ve improved C-Suite escalations, smoothed work handoffs, and automated request routing to the right projects and processes.

Another customer, a leading outdoor advertising company, is exploring AI to transform their creative request process. With Asana AI they are able to triage requests, deliver tailored recommendations on ad designs, and streamline their ad creation process. This means more time for their teams to focus on what matters – being creative.

How AI impacts Asana’s business

Asana has achieved remarkable results for users by integrating Claude. AI features have increased goal clarity and productivity, and have helped reduce decision-making time for executives.

With Claude handling routine tasks and surfacing critical insights, users can focus on strategic work that drives their organizations forward. Asana is supporting a future of work where teams can maximize their creative and strategic potential by delegating tedious parts of their workflow to AI.

Future innovation with Anthropic

Asana's partnership with Anthropic has accelerated their AI capabilities. Pelz shares, "What's cool about AI now is doing things we thought would require years of engineering effort, in just a few weeks with a small team; it's catalyzed how fast we can build features to help our customers."

Asana is committed to pushing the boundaries of AI-powered work management. Costello says, "We've always had an ambitious destination, and knew the technology and tools would evolve along the way."

By collaborating with Anthropic and leveraging Claude, Asana aims to redefine productivity and make teamwork effortless in the age of AI.