Brand.ai uses AI to make brands more human with Claude

Brand.ai is transforming how global brands operate, turning years of painstaking agency work into an instant, AI-powered system that maintains brand consistency across millions of touchpoints, all while preserving the human touch that makes brands special.

With Claude, brand.ai delivers transformative results:

• Reduces brand compliance costs for enterprise clients from $5M to a small fraction of that amount per year
• Enables one copywriter to manage 600 pieces of content
• Reduces brand guideline creation and rollout from 24 months to just days
• Accelerates agency onboarding from months to days
• Maintains consistency across thousands of global touchpoints

The growing crisis in brand management

Today's brands face a simple problem: they need to stay consistent across countless digital channels, but their tools haven't kept up. The traditional approach of static brand guidelines created by agencies no longer works in a world of constant content creation across global teams.

"At my previous company, we waited almost two years for our agency to create a brand book. Meanwhile, exhausted teams worked around the clock across time zones, armed with nothing but a logo and a name, desperately trying to maintain some thread of consistency," said Chelsey Susin Kantor, co-founder at brand.ai.

The problem goes beyond just speed. Michael Carter, co-founder at brand.ai, said, "Today's brands exist as a massive mosaic of digital touch points, different narratives, and experiences that can't be contained in a static guideline document." This overwhelming complexity, combined with pressure to prove ROI and create content at scale, has pushed marketing teams into settling. Kantor explained, "Teams end up with a culture of 'it's good enough' because they simply don't have the time to do better. They're trapped in a cycle of managing brand compliance instead of growing their brands."

Why Claude stands out for brand intelligence

After evaluating multiple AI models, brand.ai chose Claude for its unique ability to understand and preserve authentic brand voice. "From our first tests with Claude, we were struck by its thoughtful and nuanced communication," said Michael Carter, co-founder at Brand.ai. "There was a distinctly human quality to its responses that set it apart from other models."

The decision went beyond just tone. Brand.ai built their platform around Claude's technical advantages, particularly its industry-leading context window that allows it to process entire brand guidelines at once. They implemented two complementary retrieval systems around Claude—one for surfacing relevant brand insights, another for maintaining context in conversations.

A conversation with Anthropic's team confirmed brand.ai's choice. "When I asked why Claude performed so much better at these tasks than other models, they explained their focus on making AI feel human—training it to convey concepts naturally," recalled Chelsey Susin Kantor, co-founder at brand.ai. "It sounds counterintuitive to use AI to keep brands human, but that's exactly what we needed. We're using AI to handle the analytical burden so marketing teams can stay in their creative, human headspace. Claude was the perfect partner for that vision."

How Claude powers the future of brand management

Brand.ai's platform, powered by Claude, transforms static guidelines into dynamic brand engines that earn praise from marketing leaders across industries.

For established brands, it provides instant brand alignment. David Corns, Chief Marketing Officer at Opendoor, said, "The Opendoor brand is our most valuable asset. With Brand.AI, we can quickly align partners with our brand standards while driving sharper insights, faster briefs, and stronger ideas."

Global brands particularly benefit from the platform's ability to scale brand consistency. "As a CMO, my priority is growing the brand so we can grow the business in the most efficient way possible," said Brian Irving, Chief Marketing Officer at Lyft. "From Airbnb and Eventbrite to Apple and Google, brand has always been important but incredibly manual, time consuming and expensive work, especially at a global scale. Brand.ai is the first tool I've seen that actually understands the brand and culture and powers better, faster work for marketers and partners."

The platform stands out for its focus on brand enhancement rather than just efficiency. "A lot of AI is built around optimization and self-serving efficiency. But brand.ai has been born with the desire to liberate," said Rob Campbell, Chief Strategy Officer at Colenso BBDO. "It's created for inclusivity and understanding, and that unlocks potential for brands that most marketing AI models fail to even recognize."

Transforming organizations through AI-powered brand management

The impact extends beyond efficiency gains. By automating routine brand management tasks, brand.ai frees creative teams to focus on strategic work. Enterprise clients have cut their brand compliance costs from $5M annually to a fraction while improving consistency. "Now you can focus those dollars and humans' energy on growing the brand rather than policing it," explained Kantor.

For marketing teams, the platform eliminates the exhausting overhead of manual brand management. The Brooks Institute's study on AI's impact on labor markets supports what brand.ai's findings: AI tools that deeply understand specific domains can transform how entire sectors work while enhancing rather than replacing human creativity.

Leading the future of AI-powered branding

Brand.ai sees AI transforming not just brand management, but entire organizational structures. Carter said, "Right now, enterprises waste countless hours in meetings about meetings, buried under layers of brand bureaucracy. AI tools will eliminate that overhead, freeing teams to focus on what matters—building stronger brands."

Their vision goes beyond just maintaining brand consistency. Instead of enforcing static guidelines, brand.ai aims to create living brand ecosystems that evolve naturally. "We want to build something that makes traditional brand books obsolete," said Kantor. "A dynamic system where brands can grow and adapt while staying true to their core identity."

With Claude's intelligent automation, brand.ai is unleashing the full potential of creative teams to shape stronger, more resonant brands. "The brand is the soul of the company," says Kantor, and this soul now shines brighter as AI amplifies human creativity rather than constraining it.